Childhood has wandered away from Nature.
is the average amount of leisure time 8 – 15 yr old children spend outdoors.
By the age of
a child will have spent 1 full year of 24-hour days on screens.
have never climbed a tree.
We're challenging childhood to take a different course
Our kids prefer the virtual to the actual. They can name Pokemon characters and not a species of bird or type of flower. It's time for a change.
Time to see Nature as part of your extended family
Nature is one of the best influences you can hope for your child. By bringing you the latest research, news, stats, ideas, tips and events, we'll help you turn your kid's childhood into a "Childhood by Nature."